Fiesta Tableware is making waves this spring as it commemorates its 90-year legacy with a brand new color introduction—lavender. Celebrated for its vibrant and classic dinnerware, Fiesta has been dazzling homes since 1936, beginning its journey during the Great Depression when it sought to add a splash of color to American dining experiences.

A Colorful Journey from Depression to Modernity

On a recent visit to the Fiesta factory in Newell, West Virginia, TODAY’s Dylan Dreyer explored the history and craftsmanship that have made Fiesta a staple in many households. The factory’s design director, David Neer, shared insights into how Fiesta introduced color to American dinnerware, which had traditionally been colorless. He recounted how the company’s founder drew inspiration from colorful dishes during a trip to California, sparking an idea that would reshape how Americans perceived tableware.

"Fiesta came on the scene with casual, fun pieces designed for daily use," said Neer, further emphasizing its mission to “make people happy.” Today, Fiesta produces around three million dinnerware pieces annually, all while maintaining a commitment to handcrafted quality.

The Meticulous Crafting Process

At the helm of Fiesta’s production process is COO Matt Wicks, a fifth-generation family owner who provided a behind-the-scenes look at how each piece is created. The crafting journey begins underground, where raw materials are combined with water to form a slip. This mixture is purified before being molded, glazed, and ultimately fired in kilns, yielding the glossy finish that is characteristic of Fiesta products.

The painstaking process takes approximately 36 hours to complete a single piece, underscoring the dedication to quality and craftsmanship that remains integral to Fiesta’s identity.

Introducing the New Lavender Hue

As part of the 90th-anniversary celebration, Fiesta is excited to unveil the lavender collection, which is available for purchase starting today. This fresh color is poised to be a hit for springtime tablescapes, offering versatility whether in a casual or more formal dining setting.

To celebrate this launch, customers can snag an exclusive 20% discount on select items using the code TODAY until April 7, along with free shipping on orders over $49 for today only.

Featured Products from the Lavender Collection:

1. Fiesta Lavender Stackable Mug (16-ounce) – Perfect for sipping your morning coffee ($19.99).

2. Fiesta Lavender Bistro Coupe Place Setting for 1 (3 Piece) – This essential setting includes a dinner and salad plate, and a small bowl for $39.99.

3. Fiesta Lavender Classic Rim Dinnerware Set for 4 (12 Piece) — A complete dinner set that showcases the beautiful lavender, perfect for gatherings ($159.99).

Legacy Continues with Seasonal Themes

Aside from the lavender launch, Fiesta continues to curate collections inspired by Americana themes, with pieces embodying nostalgic designs such as Mason jars, bicycles, and quintessential American desserts—ideal for July 4th celebrations and summer picnics.

To explore Fiesta's exciting new products and seasonal collections, visit their official website.

As Fiesta celebrates this remarkable milestone, it not only highlights its rich history but also its commitment to producing colorful, joyful dinnerware that continues to brighten our tables and lives. Whether you’re enjoying a leisurely breakfast or hosting a festive gathering, Fiesta remains a beacon of creativity and quality in American tableware.